One in eight U.S. women (about 12 percent) will, in the course of her lifetime, develop breast cancer — the second-most commonly diagnosed cancer for women in the U.S.
Treatment improvement and early detection have helped more and more women survive the disease, but there is still work to be done — especially in regard to early detection.
The Smail Auto Group Cares campaign was developed to support National Breast Cancer Awareness Month. Every October, more pink pops up. Everything — from Terrible Towels to bagels — takes on a rosy hue. And, Smail Auto Group's buildings are no different.
For five consecutive years, Smail Auto Group has decorated their dealerships in pink to raise awareness and funds for local breast cancer research, education and charities.
Smail Auto Group will donate $125 for every vehicle purchased (new or pre-owned) during the month of October. The donations will aid local breast cancer awareness organizations including: Magee Womens Institute & Research Foundation, Westmoreland Walks, Pink Pamper HaLo Fund and Excela Health.
The annual campaign represents Smail Auto Group's commitment to help fight a disease that has touched the lives of so many.
Like a number of families in the community, the Smail family, too, has been affected by the disease. Lindsey Smail Schneider said that she hopes the pink buildings serve as a reminder.
"The past year has really shown me the importance of awareness, my dear friend, at the age of 30 was diagnosed with breast cancer. If she hadn’t done her annual self-exam, she might not have caught it in time. I hope our pink buildings and Smail Cares campaign will build awareness in the community and remind women about the importance of having a yearly breast exam."
Though most people are aware of breast cancer, many forget to develop a plan to detect the disease in its early stages and encourage others to do the same. (National Breast Cancer Foundation Inc.)
The Smail family and their employees hope the array of pink buildings will be that encouragement.