To promote the launch of the new 2017 Kia Niro hybrid crossover, Kia Motor Company has launched a bot in the Facebook Messenger app, appropriately called "NiroBot," to deliver instant access to comprehensive product information for the all-new 2017 Niro which is scheduled to begin arriving in showrooms soon.
The NiroBot chat experience features full screen galleries, guided vehicle discovery, expansive technical knowledge, step-by-step tutorials, test drive scheduling and more.
“The all-new Niro is like nothing else on the road today, and kicking off our pre-launch strategy by breaking new ground with our bot for Messenger that will make the new car research process much easier and more efficient for shoppers,” said Kimberley Gardiner, director of marketing, KMA. “The user friendly interface combines the experience of being in a showroom with the convenience and mobility today’s car buyers are looking for as users interact with the NiroBot at their own pace and focus on the specific areas that interest them most.”
The NiroBot will offer real-time, interactive product modules, galleries and specifications, as well as the ability to schedule test drives in advance of the vehicle’s arrival in dealerships.
Developed and implemented by Ansible, KMA’s agency partner, NiroBot features full screen galleries, guided vehicle discovery, rich product specification menus, deep linking to kia.com, expansive technical information regarding the vehicle, step-by-step tutorials and test drive scheduling calendars on an easy-to-use interface. Additionally, the NiroBot can connect the user to a live Kia representative at any time during engagement.
“Word of mouth remains the most influential, and coveted, form of brand communication. However, when launching a car and building awareness in a crowded marketplace it’s hard to achieve,” said Travis Johnson, global president, Ansible. “We created the NiroBot to be everywhere our customers are – in chat platforms – and allow them to have a natural conversation about the Niro enhanced throughout by multimedia such as videos, images, links and even the ability to register for a test drive.”